Top 5 Personalization Apps on Android in New Zealand Q4 2023

Throughout Q4 2023, the top 5 personalization apps on the Android platform in New Zealand showcased varying performance metrics in weekly downloads, revenue, and active users. Here's a detailed look at their trends:

Advanced Security from Magic Solutions Apps saw a gradual increase in weekly downloads early in the quarter, peaking at around 1.4K in late October. However, there was a noticeable decline toward the end of December, with downloads dropping to approximately 648. Weekly active users also grew steadily, starting from 458 in early October and reaching around 1.5K by late December.

Find My Phone by Clap experienced consistent weekly downloads throughout the quarter, with a significant spike to 1.0K in the last week of December. Active users mirrored this trend, increasing from 1.2K at the start of the quarter to over 2.1K by the end. Revenue for this app was minimal, with only slight earnings recorded at the beginning of October.

Magic Fluids: Fluid Wallpaper had a strong start in weekly downloads, peaking at 1.5K in late October. However, the numbers gradually declined, settling at around 535 by mid-December. Active users showed a similar pattern, starting at 107 in late October and increasing to 1.3K before dropping to 991 by mid-December.

Handy Finder displayed a significant increase in weekly downloads toward the end of the quarter, from a modest 1 in late October to a remarkable 2.3K by mid-December. Active users followed suit, rising from 40 in mid-November to over 2.1K by the end of December. This app did not record any revenue during the quarter.

Zedge™ Wallpapers & Ringtones maintained a steady stream of weekly downloads, peaking at over 1.0K in late November. Revenue showed a generally upward trend, reaching $226 in the last week of December. Active users increased significantly from 1.8K at the start of the quarter to 3.2K by late November, before stabilizing around 2.2K in December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.